Privacy Policy

Effective Date: August 10, 2023

Thank you for visiting the Duracell Power Stations website (“” or the “Site”). This Site is intended for individuals located in the United States. If you are located outside of the United States, please exit this Site and visit our local country specific websites (if available).

Trust is a cornerstone of our mission.

Duracell is committed to maintaining your trust by protecting personal information (also referred to as personal data) that we collect and use. This Privacy Policy (“Privacy Policy”) describes the information that Duracell U.S. Operations, Inc. (collectively, “Duracell”, “we”, “our”, or “us”) collects about you, how we use and protect this information, the choices you can make about how we use this information, and how you can make certain requests pertaining to your personal information as provided by applicable law. This Privacy Policy applies to our Site, mobile application(s), loyalty programs, social media sites and handles, emails we send, and the information we collect when you interact with us both online (e.g. via email) and offline (e.g. at one of our locations or at an event) (collectively, our “Services”). 

Your use of our Services constitutes your acknowledgement and agreement to the privacy practices described in this Privacy Policy. We strongly urge you read this Privacy Policy and make sure you fully understand our practices in relation to your personal information, before you access or use any of our Services. 

If you have any questions about our privacy practices, please contact us using one of the methods described in the “Contact Duracell” section below. If you are a California resident, please see the “Additional Notice for California Residents” section below for additional disclosures. If you are a resident of Virginia, Colorado, Connecticut, or Utah, please see the “Information for Individuals Residing in the United States” and “Additional Notice for Colorado, Connecticut, and Virginia Residents” sections below, as applicable.

For purposes of this Privacy Policy, unless otherwise required by applicable law, “personal information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. This may include, without limitation information which identifies you or which could be used to identify you such as your name and contact details, or your user account information. “personal information” also may include information about how you use our Services. “personal information” does not include information that is considered publicly available, aggregated, or deidentified under applicable law.


Table of Contents

> What’s Covered By This Privacy Policy?

> What Personal Information Do We Collect and How?

> How Do We Use Your Personal Information?

> Cookies

> Interest-Based Advertising

> “Do Not Track” Requests/Signals

> Global Privacy Control Signals

> Personal Information Sharing

> Information Transfer

> Your Choices

> Information Security

> Children’s Online Privacy

> Your Privacy Rights

> Information for Individuals Residing in the United States

> Additional Notice for California Residents

> Additional Notice for Colorado, Connecticut, and Virginia Residents

> Additional Notice for Nevada Residents

> How to Submit a Request

> Personal Information Storage and Retention

> Contact Duracell

> Changes to this Privacy Policy

What’s Covered by This Privacy Policy?

As mentioned above, this Privacy Policy applies to our Services. This Privacy Policy does not cover and we are not responsible for third-party websites or applications that may be linked from our Site or mobile applications. We are not responsible for the content or the privacy policies of these other websites. We encourage you to read the privacy policy of every website and mobile application that you visit or use.

This Privacy Policy also does not apply to information collected by our business partners, subsidiaries, or affiliates (collectively “Duracell Affiliates”) for their own purposes. Duracell Affiliates include, but are not limited to, Duracell’s parent company, Duracell’s subsidiaries, or Duracell’s other business partners, such as Netrush LLC. Duracell Affiliates may have their own privacy policies covering their respective information-gathering and data-sharing practices, whether used in connection with their websites, services, or otherwise.

What Personal Information Do We Collect and How?

We collect personal information from and about you from various sources. This includes the following:

Directly from you:

When you register for an account through our Site, we ask you to provide your name, email address and a password. We also collect information when you participate in any interactive features of the Services, fill out a form, participate in our offers, promotions or competitions, make a purchase, apply for a job, express an interest in obtaining information about us or our products and services, communicate with us via third party social media sites, request customer support, or otherwise communicate with or contact us.

Interaction with our Services:

When you access or use our Services, transact business with us, view our online advertisements or promotions, or open emails you receive from us, we (or our service providers and other third parties) use different technologies to automatically collect information, including web server log files and cookies, web beacons, pixels, and other technologies. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that may be used in our Services or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, see “Your Choices” below.

From third-party sources:

We also may obtain personal information about you from third-party sources, including from our service providers and other third parties as well as from publicly available sources. Personal information collected by third parties is collected pursuant to their respective privacy policies, and we are not responsible for their privacy practices. We use personal information that we receive about you from third parties in accordance with this Privacy Policy.

Information We Derive:

We may derive information or draw inferences from you based on the information we or our partners collect. For example, we may make inferences about your location based on your IP address.

Categories of Personal Information Collected:

The categories of personal information we may collect and process (but only to the extent and in a manner consistent with applicable law) are as follows:

  • Personal identifiers and personal details. We collect personal identifiers (such as your name, email address, work or home address, telephone number, and other contact details) and relevant personal characteristics. If you create an account, we ask you to provide your name, email address, and password.
  • Payment Information. We only collect your billing address and the form of payment (e.g. credit card, debit card, etc.) if you make a purchase. Other billing information, such as your account number, credit card number, expiration date, card verification number, and billing address, may be collected on our behalf by our third-party payment processor, Shopify Payments, pursuant to its Terms of Service and Privacy Policy.
  • Commercial and Preference Information. When you make a purchase, we may collect information about the transaction, such as product details, purchase price, and date and location of the transaction. We may also collect your order history, such as what products you have purchased you browsed through our Services.
  • Internet and Network Activity Information. We may collect your IP address and the name of your internet service provider when you visit our Services. We also use tracking tools like cookies and pixels to passively collect information about how you interact with our Services and online content. This might include device identifiers, the type of browser and operating system you are using, your browsing and search history on our Services, what areas of our Services you visit and for how long, what products or content you view and click on, what site you came from to get to us and what site you go to when you leave us, and your interactions with our digital ads and content on other sites. We may collect and record page interaction information and other electronic communications and content from your use of the Services, including content entry, mouse movements, screen captures, the search terms and other data you enter, and methods used to navigate away from the page. We may also embed technologies (which may include, for example, web beacons, tags, and pixels) in the emails and other communications we or our partners/vendors send to you to help us understand how you interact with those messages, such as whether and when you opened a message or clicked on any content within the message. We may engage or otherwise allow other parties to also collect information on our Services in these ways.
  • Location information. We may collect information about your general location using your IP address and your zip code.
  • Audio information. We may monitor and collect activity and communications made when you interact with us or our service providers (such as through our phone and email systems). For example, we may record audio during customer service calls for quality assurance purposes.
  • We may draw inferences from any of the above categories in connection with the purposes stated as to such categories.

We collect these categories of personal information to carry out the purposes described in the “How Do We Use Your Personal Information” section below. All of the personal information we collect from or about you may be combined and used and shared as described in this Privacy Policy.

How Do We Use Your Personal Information?

We use the information we collect in the following ways:

  • We will use personal information you voluntarily submitted to us to send you requested materials or provide personal information about our products, services, promotions and competitions. If you have requested product information, participated in our promotions or competitions, or if you have bought products, we may also use your personal information and/or information that you provided to us or that is automatically collected when you interact with our Services to provide information about products, promotions, or competitions we think may be of interest to you and to deliver ads and content to you based on your apparent interests.
  • Product development, customer management, testing, improvement and troubleshooting. We may use your personal information to answer your questions or respond to your requests, send samples, premiums, products and information, develop new products and services, and enroll you in contests, programs, or offers that you request. We may use your personal information to protect against or identify possible fraudulent transactions, secure and protect the integrity of our Services. We also may use data collected by cookies and other tracking technologies to analyze how you use the our Services in order to provide statistics and improve the experience of interacting with our Services. See the “Cookies” section below for more information.
  • As permitted to meet applicable legal obligations and establish and defend legal claims. We may, pursuant to valid legal process such as a search warrant, subpoena, or court order, use and allow access to any information provided to Duracell, in order to comply with such process and to protect our rights and property. We may use your information as necessary to enforce our “Terms & Conditions” and otherwise manage our business. If warranted, we may also use and allow access to this personal information where physical safety is at risk or when required by law and/or government authorities.
  • To the extent necessary to perform a contract or take steps to enter into a contract with you, for purposes of customer and contract management.
  • For other purposes disclosed to you when personal information is collected from you, or for other purposes for which we obtain your consent. 


Duracell provides a variety of products and services on our Services using cookies. We place cookies on your device on which you access our Services in order to provide you with personalized access to essential Services, enhance website functionality, and to show you offers and services tailored to your apparent interests.

What is a Cookie?

A cookie is a small piece of data that a website can send to your browser, which may then be stored on your hard drive as a “tag” that identifies your computer. The cookie has a unique ID assigned to your device, but typically does not contain data that directly identifies you like your name or email address. It helps to navigate from page to page on a website, provide secure connections, and remembers preferences from a previous visit, when you return. Cookies can allow us to properly format the web page on subsequent visits for your specific computer and browser, letting us personalize your experience and tailor our inter­actions with you. Cookies also help us to gather anonymous statistics about usage and effectiveness of our Services.

Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. We use both persistent and session cookies on our Services.

We use third-party services for analytics and interest-based advertising purposes. These service providers and ad partners may use cookies alone or in conjunction with unique identifiers, beacons, and other tracking technologies to collect information about you when you use the Services, open our emails, or interact with our ads. We do not combine the information collected through the use of these Services with information that directly identifies you.

Most web browsers automatically accept cookies, but you can change your browser’s settings to disable all or certain cookies if you wish. The “Help” feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. For more information on how to manage browser cookies, see

The Help feature on many browsers and devices will tell you how to adjust cookie configurations on the following browsers, please click on the relevant link below:

– Internet Explorer

– Firefox

– Chrome

– Safari: OSX/Mac OSiOS

However, disabling all cookies could diminish the functionality of the Site and negatively impact your Site experience.

Please note that by disabling or deleting cookies, you may not be able to access the full functionality of the Site. Disabling or clearing cookies also may affect cookie-based opt-outs by either preventing you from using such cookie-based opt-outs or clearing opt-outs that you previously set.

To see how Duracell uses cookies to provide you with information and services, see the “Operational cookies,” “Non-Operational Cookies / Other Technologies,” and “Google Analytics” sections below.

Operational cookies:

We use cookies to provide you with services through our Services. These services include setting language preferences and security protection. These cookies are essential to the operation of our Services.

Non-Operational Cookies / Other Technologies:

We also use cookies to provide us with statistics about the number of visitors and the web pages viewed. This information helps us to design more useful content for you.

Google Analytics:

We use Google Analytics to help us analyze how visitors use our Services. The tool uses cookies to collect standard Internet log information and visitor behavior information. The information generated by the cookie about your use of our Services, including your IP address, is transmitted to Google. This information is then used to evaluate visitors’ use of our Services and to compile statistical reports on website activity for us. We do not use the statistical analytics tool to track visitors to our Services. We do not seek to link an IP address with the identity of a computer user. If you do not want any information to be collected and used by Google Analytics you can install an opt-out in your web browser. Google’s ability to use and share information collected by Google Analytics about your visits to our Services is restricted by the Google Analytics Terms of Service and the Google Privacy Policy

Interest-Based Advertising

You may receive interest-based advertisements, offers or other content as you interact with our Services. Interest-based advertising is online advertising from Duracell and/or third parties that is tailored to your apparent interests and sent to your device using a cookie or other identifier assigned to your device. These cookies or other identifiers are placed in general interest categories that we infer from information such as:

  • The web pages you view and links you click on Duracell websites and other websites you visit;
  • Mobile applications you use;
  • Duracell emails you view and links you click in the email; and
  • Offline and online purchase data.

We have designed our interest-based advertising systems to deliver such ads to you based only on data that does not directly identify you.

You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at or by vising NAI’s online resources at

You can opt out of receiving interest-based ads from Duracell on our Services by deleting and declining cookies in your browser(s) as described above. You also can learn more about opting out of third parties’ use of cookies used to tailor ads and other content to you by visiting and

Some of the third parties that we may work with may participate in the Digital Advertising Alliance’s self-regulatory program, which provides consumers tools to opt-out of receiving interest-based advertising. Click here to learn more about the DAA’s WebChoices tool. To help control or block certain ads in mobile applications, you may choose to download and utilize the DAA mobile app by clicking here.

“Do Not Track” Requests/Signals

Our Services do not support, nor respond to, “do not track” or similar technical requests.

Personal Information Sharing

The success of our business depends on your trust, and we do not sell your personal information to third-parties outside of Duracell. We do not share personal information except as described below.

Third-party service providers:

We may rely on third-party service providers to perform a variety of business operations on our behalf. In so doing, we may need to share your personal information with them. We will then provide our service providers with only the personal information they need to perform the services we request. These services are carried out for the business purposes described in the “How Do We Use Your Personal Information” section of this Privacy Policy. We enter into written contracts with our service providers, and we require that they protect this personal information and not use it for any other purpose.

For example, we may rely on a service provider to:

  • Fulfill your product and service requests and answer your questions;
  • Host our Services and deliver our communications;
  • Mail product samples;
  • Contact contest winners;
  • Conduct research and analyze data to improve our Services;
  • Conduct marketing activities, including facilitating interest-based advertising and other promotional activities; and
  • Perform other services that we request.

Aggregated and non-personal information:

We share aggregated and/or anonymous information that does not identify you for Duracell business purposes. For example, we may disclose the number of visitors to our Services. We may also share aggregated and/or anonymous information with our business partners for their own business purposes. If we combine any aggregated or anonymous information with personal information that identifies you, we treat that combined information as personal information and use and share that combined information as described in this Privacy Policy.

Other situations:

We may disclose your personal information:

  • If we believe your actions are inconsistent with our “Terms & Conditions” or other policies, if we believe you have violated the law, or to protect the rights, property, and safety of Duracell or others;
  • To prevent fraud;
  • With our third-party partner, Netrush LLC, for their own services and marketing purposes and subject to its privacy policy found here. When our third-party partner processes personal information on our behalf for our marketing purposes, you may opt out of this type of sharing by contacting us through one of the methods described in the “How to Submit a Request” section below, and we will make reasonable efforts to ensure our third-party partner is informed of your request;
  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements;
  • To a buyer, successor or other relevant third party in the event of a corporate transaction, merger, acquisition, consolidation, divestiture, spin-off, change in control, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as a part of a bankruptcy, liquidation or similar proceeding, in which personal information held by us will be among the assets to be transferred; 
  • Between and among Duracell and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and
  • With your consent or at your direction.

Information Transfer

Your personal information may be transferred and stored outside of your country of residence, which may be subject to different standards of data protection. Duracell may transfer your personal information within Duracell and/or to other third parties, such as our third-party service providers, who may be located in other jurisdictions. When we do so, we transfer personal information in compliance with applicable data protection laws. We have implemented procedures and controls to help ensure that personal information is protected no matter in what country it is stored or to what country it is transferred.

Your Choices

You can manage your personal information in the following ways:

Choosing the personal information you provide to us:

You decide whether to volunteer certain personal information to us. While you may be able to use some features of our Services and offers without providing certain personal information and/or information to us, you may be required to provide us specific personal information in order to use others, such as receiving promotional information, participating in contests and special offers, and using certain Services.

Email communications:

You can opt-out of receiving future promotional email messages from Duracell by following the opt-out instructions provided in any such message you receive. Please note that it may take up to ten (10) days to process your request. Please also be aware that we may continue to send you transactional and administrative communications, such as emails confirming your transactions with us, and notices regarding changes to our Terms & Conditions and Privacy Policy. We also may keep information relating to your email preferences for our records, such as to ensure we honor your requests not to receive promotional email messages.

Personal information and/or information collection through mobile applications:

You can opt-out of continued personal information collection through our mobile applications by deleting the application from your device. However, this does not delete the personal information previously collected about you.

Collection of precise location data:

Although we do not knowingly collect precise location data, you may opt out at any time from the continued collection of precise location information from your device by us and third parties by adjusting the settings on your device, or by contacting us through one of the methods described in the “How to Submit a Request” section below.

Automatic collection of personal information and/or information by cookies and other tracking technologies:

For information about your choices to manage cookies and other tracking technologies, see the “Cookies” section above.

Interest-Based Advertising:

For information about your choices to manage interest-based advertising, see the “Interest-Based Advertising” section above.

Children’s Online Privacy

Our Services are not directed to individuals under the age of 16.  If you are under the age of 16, do not use our Services or provide us with any personal information. We do not knowingly collect personal information online from children under the age of 16 or as defined by local legal requirements. If you are a parent or guardian of a child under the age of 16 and believe that child has provided their personal information on our Services without your consent, please contact us at and we will delete that personal information in accordance with applicable law.

Your Privacy Rights

Certain jurisdictions have specific legal requirements and grant privacy rights with respect to personal information, and we will comply with restrictions and any requests you submit as required by applicable law. For example, you may have the right to review, correct, and delete personal information we have about you, or to consent or withdraw consent to certain uses or sharing of personal information. You may be able to use our Service to access and update the personal information that you have provided to us. You may also exercise these rights by submitting a request as described in the “How to Submit a Request” section below.

If you are a resident of the United States, please read the “Information for Individuals Located in the United States” section of this Privacy Policy. If you are resident of California, please also read the “Additional Notice for California Residents” section of this Privacy Policy. You may have additional rights in relation to your personal information.

If you are resident of Virginia or Colorado, please also read the “Additional Notice for Colorado, Connecticut, and Virginia Residents” section of this Privacy Policy. You may have additional rights in relation to your personal information.

If you are resident of Nevada, please also read the “Additional Notice for Nevada Residents” section of this Privacy Policy. You may have additional rights in relation to your personal information.

Information for Individuals Residing in the United States

If you are a resident of the United States, your state of residence may provide you additional rights in relation to the processing of your personal information. Further to the information set out in the “Your Privacy Rights section of this Privacy Policy, the following additional information may apply to you. Unless otherwise required by applicable law, the following terms shall have the following meanings:

  • process” or “processing” means any operation or set of operations performed, whether by manual or automated means, on personal information or on sets of personal information, such as the collection, use, storage, disclosure, analysis, deletion or modification of personal information.
  • targeted advertising” or “cross-context behavioral advertising” means displaying advertisements to a consumer where the advertisement is selected based on personal information obtained from that consumer’s activities over time and across nonaffiliated websites or online applications to predict such consumer’s preferences or interests.
  • sale” or “sell” means renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to a third party for monetary or other valuable consideration.
  • share,” “shared,” or “sharing” means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, personal information to a third party for cross-context behavioral advertising.
  • profiling” means any form of automated processing of personal information to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

Persons with disabilities may obtain this notice in alternative format upon request by contacting us at You may exercise the rights given to you by your state of residence by submitting a request as described in the “How to Submit a Request” section below.

Right to Know and to Access: Subject to certain exceptions, and legal obligations, you may have the right to request that we disclose certain information to you about our collection, use, and disclosure of your personal information, such as the following:

  • The categories of personal information we collected about you;
  • The categories of sources of that information;
  • The business or commercial purposes for which we collect, sell or share personal information about you;
  • The categories of personal information about you that we have disclosed about you and the categories of persons or vendors to whom it was disclosed for a business purpose; and
  • The specific pieces of personal information we have collected about you.

This information is disclosed above in the “What Personal Information Do We Collect and How?” section. To protect your personal information, we may request additional information to verify your identify before we act on your request. To the extent legally required, we will provide the information you request, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. We may provide this information to you via email to the email address you have provided with your request.

Right to Correction: You may have the right to request that we correct any inaccurate personal information we maintain about you. In response to your request, we may request additional information showing that the information you want to correct is inaccurate.

Right to Deletion: You may have the right to request that we delete your personal information. This right is subject to certain exceptions, and legal obligations imposed by state or federal laws including, without limitation, privacy and employment laws. We will delete or deidentify personal information not subject to one of these exceptions from our records and, to the extent required, we will direct our service providers to take similar action.

Right to Opt-Out: Depending on where you reside, you may have the right to opt-out of the processing of your personal information for the purpose of (i) the sale or sharing of your personal information by Duracell to third parties, (ii) targeted advertising, or (iii) profiling.

Non-Discrimination or Retaliation: We will not discriminate or retaliate against you for exercising any of your data privacy rights.

Additional Notice for California Residents

Right to Limit Use and Disclosure of Sensitive Personal Information: Under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), you have the right to direct us to limit our use of your sensitive personal information that we use to infer characteristics about you to that use which is necessary to fulfill the purposes reasonably expected by an average consumer who requests those goods or services. California law considers the following pieces of personal information to be “sensitive:” social security number, driver’s license number or other government-issued identification number (e.g. passport numbers), financial account number, any health insurance or medical identification number, an account password, security questions and answers, or unique biometric data. We do not use sensitive personal information, but if we do, it is only used as it is necessary to fulfill the purposes for which it was collected and not to infer characteristics about you.

Categories of Personal Information Sold or Shared to Third Parties: 

Duracell does not sell and has not sold your personal information or transferred personal information to third parties to use for their own benefit in the preceding 12 months. Duracell also does not share your personal information for targeted or cross-context behavioral advertising, except as described below. Relatedly, we do not sell or share personal information of California residents under 16 years of age.

For more information about the collection and use of personal information by third parties who process information collected by cookies and similar technologies that we permit them to use on our Services, please refer to the “Cookies” section above. Our use of cookies and similar technologies may be considered a “sale” or “sharing” under certain states’ privacy laws.

 “Share” and “sharing” as used in this section, does not include transfers of personal information described in this Privacy Policy as part of a corporate business transaction, such as a merger, acquisition, or joint venture, or in the event of insolvency, bankruptcy, or receivership. Should such an event occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with this Privacy Policy.

Categories of Personal Information Disclosed to Service Providers: 

We disclose personal information to certain third parties to enable them to fulfill the purposes described in the “How Do We Use Your Personal Information” section of the Privacy Policy above. The personal information provided to our service providers is limited to that personal information which is necessary for them to fulfill these purposes. Our service providers have contractually agreed not to use your personal information other than as necessary to fulfill the applicable purposes and in accordance with the CCPA. In the preceding 12 months, we have disclosed the categories of personal information described above in the “What Personal Information Do We Collect and How?” section, with the following categories of service providers:

  • Marketing and Advertising Providers
  • Operating Systems and Platforms
  • Customer Support Providers
  • Payment Processing Providers
  • Distribution and Resale Providers

We disclose personal information to our service providers in accordance with the purposes described in the “How Do We Use Your Personal Information” section of the Privacy Policy above.

Sensitive Personal Information:

To the extent any of the personal information we collect is sensitive personal information, we collect, use, and disclose such sensitive personal information only for the permissible business purposes for sensitive personal information under the CCPA. We do not sell or share sensitive personal information.

California “Shine the Light” Law:

Under California’s “Shine the Light” law, California residents may also request that we provide to you:

  • a list of the categories of personal information about you that Duracell has disclosed to third parties for the third parties’ direct marketing purposes during the calendar year preceding your request; and
  • a list of the categories of third parties to whom we disclosed such personal information.

To submit your request, please email and reference “Shine the Light” in the subject line.

Notice of Financial Incentive:

From time to time, we may collect personal information, such as email addresses, in connection with a promotion, offer or discount. Our offers and incentives generally reflect the value of the relationships that we have with the individuals who participate in these programs. Participation in these programs is voluntary and you may withdraw at any time by emailing us at, or by calling us at 800-551-2355.

Additional Notice for Colorado, Connecticut, and Virginia Residents

Right to Appeal:

If you are a Colorado, Connecticut, or Virginia resident that made a request to exercise any of the above data access rights, and we are unable to comply with your request, you may request to appeal our decision within a reasonable period time by contacting us at with the subject line “Data Access Request Appeal.” Within 60 days of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If after you complete the appeal process with us, you are still not satisfied with our response, you may contact your Attorney General to file a complaint. Below are the contact information for the appropriate entity where you can inquire about filing an appeal:

How to Submit a Request

When you make a request, we may require that you provide information and follow procedures so that we can verify the request and your jurisdiction before responding to you. For example, consumers may be required to submit their email address, and may also be asked to provide their name, location, and telephone number so that we can verify the request.

Certain states allow their residents to use an authorized agent to make privacy rights requests. We require an authorized agent to provide us with proof of the data subject’s written permission (for example, a power of attorney) that shows the authorized agent has the authority to submit a request for the data subject.

The verification steps we take may differ depending on your jurisdiction and the request. If possible, we will match the information that you provide in your request to information we already have on file to verify your identity. If we are able to verify your request, we will process it in accordance with applicable law. If we cannot verify your request, we may ask you for additional information to help us verify your request.

We will respond to your request within the time period required by applicable law. When we are not able to fully address your request, we will notify you.

Please direct requests (with a return email address where possible):

Personal Information Storage and Retention

Personal information collected through our Services will be stored on servers located in the U.S. It may also be processed by our affiliates, including in the U.S., or by one of our service providers. This includes individuals engaged in, among other things, the fulfilment of your order, administration of an inquiry or request you make via our Services.

We will retain personal information for the period necessary to fulfil the purposes for which it was collected, as outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.


Personal Information Retention Period

Information request

3 years after the final reply

Consumer complaints and consumer care reports

10 years after the complaint or the consumer care report has been closed

Contact Duracell

If you have any questions, inquiries, or complaints about the collection or use of your personal information, please contact us at: or call us at 800-551-2355.

Changes to this Privacy Policy

We will post changes to this Privacy Policy and indicate the effective date at the top when this Privacy Policy is updated. If we make any materials changes to this Privacy Policy, we will notify you by posting notice of the changes on our Services or by other means.